Getting Started Isn't Easy - Home Staging Business

When I first conceived of becoming a home stager, I thought I knew about staging. And, I did know some things, but not near enough. So I am sharing with you what I think was the most helpful thing I did to come to understand what being a Home Stager is and more importantly, how to run a successful home staging business.

The first step is simple. Grab a notebook and sit down with a cup of tea and record what it is in your head about this "product" of home staging that makes you want to make it a career. How did I come to discover this as a potential business opportunity? What is the basis of that knowledge, how deep is that knowledge and is that knowledge experiential, intellectual or something else? On another page in your notebook, ask yourself and record the answers to questions about the business side, what do I kow about starting a business, managing a business, where can I go for guidance, wgat does a home staging business actually do and how do they know what and how to charge for services.

The point of this exercize is to write down what you THINK you know about the "product" and the "business", today as you sit and contemplate. Next is the tougher part, use what you wrote for honest reflection of what you know AND to determine what you must learn before you begin. I can tell you with certainty, if you are not honest with yourself about what you know about the home staging business you will likely fail.

Next consider the reality of time. Record how much time you can commit to this business and then embark on research to determine the time requirements, estimate the elements. If you do not know the elements, research the answer. Step back and again make an honest reflection of whether you have not only the time to develop the business model and plan but also to execute effectively with a profit.

Next, set all of this aside for 7 days and devote yourself to research. Come back to those same questions and answers and see if you have improved your knowledge base and if so how much. If your knowledge base did not increase ask yourself why. If you did not spend the time to research, what might that say about the time to run a successful business and whether or not you can commit. If you did the research and your knowledge base increased, then the next cup of tea session is to create a Gantt type chart or table of sorts that defines each activity in which you need engage and the order in which that needs to happen.

After honest self-reflection and research to understand the "product" and the "business" of home staging you may choose to engage with a real estate home staging school for classes. There are many from which to choose, do a thorough investigation to determine which fits your needs.

Good luck.


The Asheville Home Staging Company
The Real Estate Home Staging School ewheeler@therealestatehomestagingschool.com