New Stagers..Why Are You Special

My business partner Leslie Godbold recently blogged on Active Rain and I thought I would share what she had to say here.

As a budding new home stager your opportunity for success is dependent on so many factors. All things being equal, if you do not use your marketing and web site to tell potential clients why they should choose you over your local competition, your chances of selection are minimized.

So think about it. You may well have the talent and the eye for this sort of thing. You may also think you do after watching how easy things appear on the many decorating and home staging programs on HGTV and TLC. But reality is another story. Your business must be founded in sound business practices and demonstrable talent in the field and you must communicate those 3 things.

Don't start your business until you have a solid foundation in business practices, communication skills and have your special "IT", i.e., what makes you the best choice. If you ask yourself this question and do not have a good answer, think again. Without an "IT" you can communicate, you are in for a long road ahead. Visit Leslie's blog at Active Rain.com.