To tap into the prospective buyers perception let’s understand perception. Perception is how they see the world and there place in that world. That belief is filtered by experience. That belief, or their reality, may not be an accurate reflection on what is real. Simultaneously, this is how human behavior happens. There is an event that happens prior to a behavior, the behavior, and the consequence.
Let’s translate these two concepts to your potential buyer. The buyer’s filter, they step in your home and begin to perceive your home (the world) and how they fit into that world (could I live here)? Perception is sensed through smell, touch, sight, sound and taste. A quick example, buyer walks in…using the sight sense says this house is too small. Is that reality or is it poor room planning, flow and color selections? How do I correct that perception as a seller?
View your house as the first step in behavior, the event. It is the trigger for the potential buyer’s perception and behavior, buy as a consequence or walk way as a consequence. Your agent and your Home Stager can help you use these two concepts.
As a professional home stager I’ve seen many times, sellers that embrace the five senses in preparing their homes for listing sell their homes faster. They employ the core requirements that shape perception: space and room planning, balance, visual and physical flow, lighting, focal points and color. They know that first perception is the critical one and use their house to trigger a buy effectively.
Employ a great agent, price effectively, and utilize the advice of a professional home stager to create the right perception and impact buyer behavior.
Eileen Wheeler
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